Red Cross

Tragedy Teddies

 

The American Red cross’ tired-less efforts in making the world a safer and
     overall better place deserves recognition Taking a spin on their message that anyone
    and everyone can help, these bears each represent someone in need.

 
 

Campaign

With an excellent fit, sweat proof design and micro controller the bluebirds X were perfect for this free running (parkore) inspired campaign, not only focusing on their most obvious heartless feature, but also the excellent design as well.

 

Social  

The social media challenge is to find one of these bears and when you do, donate to
  the Red Cross and share your location and contribution on Instagram, Facebook or snap
  chat and then challenge your friends to find their own.

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posts

When a bear is found the participant will take a selfie with t and post it to Instagram with the @TragedyTeddies and or the #TragedyTeddies, this way people can see who is participating and at what location the bears were last seen.

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Selfie Filters

The filters will appear in areas where the bears have been spotted, the heart in the third example gets brighter the closer you get to a tragedy teddy.

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